A few years ago, a new term started appearing across the technology world: “data monetization”. Turn your data into dollars! Businesses reacted to the hype, started spending on every solution under the sun and then… Nothing. Nada. Zilch. In many cases the revenues never materialized, buyers became frustrated with the lack of results and blamed the whole concept of data monetization. The problem is, you’ve got to avoid certain mistakes... and they’re killers.
This must-read white paper will cover the essential pitfalls that analytics product teams encounter..and how to avoid them. Including:
- Team alignment
- Setting product boundaries
- Users and personas
- How to build an engaging analytics product