A few years ago, a new term started appearing across the technology world: “data monetization” turn your data into dollars! Businesses reacted to the hype but in many cases the revenues never materialized.
But let's not blame the whole concept of data monetization. The problem is, you’ve got to avoid certain mistakes... and they’re killers.
This must-read white paper will cover the essential pitfalls that analytics product teams encounter..and how to avoid them. Including:
- Team alignment
- Setting product boundaries
- Users and personas
- How to build an engaging analytics product