These days, we hear a lot of news about analytics and in particular, data monetization. But the messages are mixed.

How can you make sense of all this and take advantage of all data products have to offer while avoiding the pitfalls that lead to project failure? By returning to first principles.
This must-read white paper will cover the essential principles that product leaders must understand before starting their analytic product effort such as:
--Does it target users effectively?
--Will it guide users to a solution?
--And ultimately deliver real results?