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These days, we hear a lot of news about analytics and in particular, data monetization. But the messages are mixed: analytics are hot, data products are the future, and… many analytics projects fail. How can you make sense of all this and take advantage of all data products have to offer while avoiding the pitfalls that lead to project failure? By returning to first principles—those truths that product teams need to understand and live in order to make a data product that is truly great. 
This must-read white paper will cover the essential principles that product leaders must understand before starting their analytic product effort such as:
  • Does it target users effectively?
  • Will it guide users to a solution?
  • Can it scale to many customers?
  • And ultimately delivers real results?